Evaluation

I have decided to put my evaluation on a different blog. I have chosen to do this because I see it as the best way to present it. It can be found at http://jamreaymedia.blogspot.co.uk/

Music Video Deconstructions

Toy - Motoring https://www.youtube.com/watch?v=VDYMjvdCWpc
This is a music video that I enjoy watching. It is a video that is made to look quite old due to the effects  (flicking lines and dots) that are placed on top of the video. The effects placed onto the people also look quite retro. The colours in this video are very bright and eye catching and are almost too bright. The content of the video is a performance video in front of a blank background. I feel that the background needed to be blank for the video effects to work the best. Throughout the video the focus depth changes; when singing is introduced the singer becomes the only thing that is in focus. It is almost a visual direction to focus on the words. The shift to different visual effects and camera shots as the video goes on keeps the viewer actively engaged in the video and work really well.

The Rolling Stones - Doom and Gloom https://www.youtube.com/watch?v=4Fn8BQPBir0

This video has a high contrast in shot quality; they have chosen to vary the shots from low quality world war footage to modern high quality camera's.The video also varies in colours; the band are shot in black and white but the main actress and the action relating to her is in full colour. The content of the video is very explicit and aggressive; some of the content has had to be blocked out because of this. As with the previous video it evolves the conventions that were set out in the first half. The additions of new colour filters and effects have changed the tone of some of the video. The green overlay seems to replicate what you would see on a war room sonar scope. The actresses in this video are displaying what many would consider modern capitalism. The cut speed throughout this piece is quite quick; this has been done to match the pace of the song. 

The Verve - Bitter Sweet Symphony https://www.youtube.com/watch?v=1lyu1KKwC74

Throughout this video there is one main shot which is returned to on a regular basis. Cuts are made to other shots in this video, some are close up shots of other items and others are POV (Point of view) shots. These shot variations keep the viewer entertained as does the music. There are very few performance aspects in this video, which is something I would consider unconventional for an indie music video, apart from the fact that the lead singer is miming to the words. I am a fan of the fact that the whole video is based around one idea of a man walking down a street; it is a simple concept but you have a really engaging video out of it. The close up of the singer miming the words is almost like he is saying these words to you are only you; it is a very personally engagement. 

The Cure - Friday Im In Lovehttps://www.youtube.com/watch?v=wa2nLEhUcZ0

The first thing I see when I look at this video is that is it in the 4:3 aspect ratio, this is becuase of the date the video was produced. As far as content is concerned, this video is very fun; it features all of the band loosely performing the song in question while performing what appewars to be some kind of stage show. It has all of themes that you would expect in a show of this nature; props, stage helps and curtains for the change of scene. The colours are very vibrant and are intentionally so that it works with the play feel of the video. This video as with many I have seen have one main shot which is returned to throughtout the video; cuts are made show close the musicians as well as the stage helps who are dressed up in costumes to match the theme; one is dressed are Charlie chaplin. The cuts are fast to match the pace of the video.