Poster analysis

 This is the poster advertising the album by the band "Two Door Cinema Club". The album poster uses the photo on the album's sleeve. The font stylings of the bands name is the same as the album sleeve too. It is a poster that also advertises the bands UK tour. It is exclaimed that the tour is "Sold Out". This shows how successful the band is. This is an example of synergy. The font colours is white and this contrast the background its on. The bold text is an area of text that strongly contrasts it black. 

This is another poster that is advertising a different album. This is the album by Noel Gallagher's High Flying Birds. It is a poster that subverts the typical album advertisement as it does not feature the albums sleeve on it. Reviews are present on the second half of the poster. This is a way to make people by it; by saying that others enjoyed it. Two different fonts are present on this image. The font present at the top of the image is the font specifically designed for the band as it's logo. The second is a typewriter font and looks like it comes from a vintage magazine.

 Typical adverts look like this; they exclusively feature the album's sleeve with limited wording placed on top of it. The fonts that are used on this on this are different to those present on the sleeve; this has been done so that the viewer does not get confused between album sleeve design and the advertisement. This poster features synergy as it is advertising the single as well as the website at which competitions, news and purchases can be made.

This is a poster for a reissue of an album by The Stone Roses. It is a poster that is dominated by reviews saying how much of a classic album it is. It is a poster that is unusually lacking in the original album sleeve art. The font although looking quite average and normal but it is the font used by the band as their logo. The poster displays all of the formats that this album is available in, this is to tempt the audience with the  more costly album.  

Production logo

  

At the top is my final production logo. It is a logo that is based around the shape of a brain this is related to the word "Mind". The repetition of the words "Lost Minds" looks almost 3D and without glasses it appears disorientating. The white of the font is a sharp contrast to the black background. The colour scheme of this image is the same as that of my sleeve; I did this to keep the theme of my work constant. The font used in the design section of this piece is the same for the same reason as the colours; to keep the theme consistent. The font is different for the wording on my logo to again to contrast the design stylistically. 

Below my final piece are my first attempts at my design. These look very unprofessional. They do not have the sharp edge or crispness that. The colours on these designs are the same as the main design because I have always had this colour scheme idea. The layout is different in all of them as that is what I was experimenting with; layout. The font is also different in everyone as this was another area of design that I was experimenting with at the time.

< This is my best experimentation piece and it inspired the end product of mine. The words are where the brain would be as it is in my production logo. The colour scheme present here is also the same as my final product. However it is very different as the text is airbrushed instead of written using a text tool. Some of the gaps in the text is also filled in on this version; I thought that this looked very messy and informal which is not the type of image that I want my label to have. 

Post Modernism

My media product is a product that will use inter-texuality as I will make the two members of the band wear T-shirts of other bands. These bands will relate to the target audience of my overall product. I do not feel that my product will mix genres; I will aim not to do this as I want to stay true to my main genre. Mixing low and high elements, I feel will be present in my product. The low elements will be the music; "Rock" music is considered low culture as it is consumed by the masses. The high culture elements will be the style of the video it will look well produced. Attention will not be drawn to the product as the main focus of the video will be the music, the narrative and the band. Fragmentation will feature as my video will jump around from shots of the band, to the narrative and then back to the band and then back again. The band will not be in it all of the time nor will the narrative be present all of the time. The product is meant to represent the song that is featured so the two go hand in hand; the audience are not meant to enjoy one without the other. The audience are not meant to notice the post modern elements intentionally because all of the elements that I have chosen to choose are going to be quite subtle. No playfully ironic elements will be present as nothing playfully ironic can happen. The substance is more important than the style; the music and it's accompanying video will be more important than how it is represented.

Record Companies

XL is an independent record label that was created as an offshoot of Beggars Banquet (also a record label). Richard Russel owns it. The label is quite small, releasing on average 6 albums a year but have worked with any successful acts, such as; The Prodigy, Beck, The White Stripes, Vampire Weekend, Dizzee Rascal and The XX. It started as a dance label in the late 80’s/ early 90’s. The 2000’s changed this when various genres were released. It is estimated that 15 employees work for this company.

The warp label was started at the same time as XL but is a label dedicated exclusively to dance music. Three founding members who saw that there was a lack of opportunity for dance musicians to express themselves founded it. It has released chart successes as well as cult classics and has since them early beginnings turned into a multi-formatted company; producing movies, TV shows and music videos. In 2004, they sign their first indie band; Maximo Park.

DFA is an American independent record label but it has a distribution deal with the multi nation conglomerate EMI. They are label that sign bands that are of an indie/dance orientation. Their debut single release sold 7500. As a label they produce remixes of bands from all over the globe and also produce their records. They do all of this t reach the biggest audience that they possibly can.

Research into the field of record comapnies and the logo's that they have is something that I thought was necessary so that I could gain some knowledge of what a record company logo should look like. I  chose to take inspiration from the top two companies; with the bold and stand out shapes. I was not a fan of the last logo in the context of my product but that is not to say that I don't like it. The use of a shape a the background with overlaid text on the second design was also an inspiration as my product does this.