At the top is my final production logo. It is a logo that is based around the shape of a brain this is related to the word "Mind". The repetition of the words "Lost Minds" looks almost 3D and without glasses it appears disorientating. The white of the font is a sharp contrast to the black background. The colour scheme of this image is the same as that of my sleeve; I did this to keep the theme of my work constant. The font used in the design section of this piece is the same for the same reason as the colours; to keep the theme consistent. The font is different for the wording on my logo to again to contrast the design stylistically. 
Below my final piece are my first attempts at my design. These look very unprofessional. They do not have the sharp edge or crispness that. The colours on these designs are the same as the main design because I have always had this colour scheme idea. The layout is different in all of them as that is what I was experimenting with; layout. The font is also different in everyone as this was another area of design that I was experimenting with at the time.
< This is my best experimentation piece and it inspired the end product of mine. The words are where the brain would be as it is in my production logo. The colour scheme present here is also the same as my final product. However it is very different as the text is airbrushed instead of written using a text tool. Some of the gaps in the text is also filled in on this version; I thought that this looked very messy and informal which is not the type of image that I want my label to have.
Excellent - really good to see you work out your thought process and come up with such an interesting logo for your product and to read the rationale as to how you arrived at that logo.
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