Ancillary task: Poster

Instead of creating a website, I made the decision to design a poster. This decision was taken on the basis that I did not have the knowledge to create a website and the time that it would take to construct would consume a lot of my time.
Early on in my construction, I chose to create a poster that advertised both an album and a single; the best posters that  have seen advertising music products have been advertising more than one product. The colour scheme of the poster was also set by this time. It was going to be the same as my digi-pack. This was done to keep the theme of the album campaign the same; consistency is key when dealing with designing an album campaign because without it the consumers will be confused. Essential information is present on my poster so that the audience know who the band and what the single/album is called. The font choice is consistent throughout; this is another way that I have kept theme consistent.  It is present in all three colours of the colour scheme to add another dimension to the piece and give it an almost 3D look. The background of the poster white so that the colours present contrast it. This (<Left) was nearly chosen as my final design until I made the decision, based on the advice I'd been given, that it was too text orientated; this lead to confusion so I changed it.

Above you can see three variations on the top design; these were produced but not chosen due to various design flaws that are present with them.

The Final Design

In stark contrast to the design above; this image is not visually confusing due to there being too many words. The colour palette that has been used is the same as that has been used above as it is the same as the digi-pack that I have created. The font is also the same as that on the digi-pack. This design advertises one thing; I chose to do this after the disaster that I saw above.  There is a solo image on this so that the poster has a focus; too many things on the previous design made people look in all of the wrong places.  The essential information is all present just variations in said information are present. A similar repeat pattern has been used to so that people recognise that the two products are linked.